A Partnership Proposal for SEAPA

Your Brand Deserves
More Attention

SEAPA has built something incredible over 25+ years. Let's make sure the world knows about it.

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The Opportunity

SEAPA Has a Story Worth Telling

You've built market leadership through quality products. Now let's build the brand awareness to match.

Ocean waves

25+ Years of Excellence

SEAPA has been innovating in oyster farming equipment since 1998. That's a legacy worth celebrating and sharing.

Global network

Global Presence

Operations in the US, France, Ireland, and Japan. Local staff who understand local markets. That's a powerful story.

Manufacturing facility

Adelaide Manufacturing

Made in Australia with quality control you can stand behind. In a world of overseas manufacturing, that matters.

Social media growth

Untapped Potential

All of these incredible assets—and most potential customers don't know the full story yet. That's where we come in.

"Your brand is what people say about you when you're not in the room."
— Jeff Bezos

The question is: are you part of that conversation?

The Science

What the Research Shows

Data from millions of posts reveals why posting frequency matters more than ever.

Buffer's 2 Million Post Analysis (2026)

Posting More = Growing More

Posting Frequency Follower Growth vs Baseline
1-2 posts/week Baseline (1x)
3-5 posts/week 2.2x growth
6-9 posts/week 3.7x growth
10+ posts/week 5.5x growth

At 4 posts per month, SEAPA is in the lowest tier—and actively triggering algorithmic penalties.

5x

Engagement Multiplier

Consistent posters (20+ weeks active) get 5x more engagement per post than inconsistent accounts.

Buffer Consistency Study, 100K+ users
+24%

Reach Per Post

Each individual post reaches 24% more people when you post frequently vs. infrequently.

Buffer, 2M+ posts analysed
9.5

Posts Per Day

The average brand publishes 9.5 posts per day across platforms. At 4/month, SEAPA is at 1.3% of this.

Sprout Social, 3B messages analysed
20%

Engagement Jump

Brands saw a 20% increase in average inbound engagements in 2024 vs 2023.

Sprout Social Content Benchmarks
IG

"The more you post, the more your followers usually grow because more people discover you, more people share your content, and there's more content to be discovered."

— Adam Mosseri, Head of Instagram

The Algorithm Penalty Explained

1

Initial Distribution

Post goes live, shown to 5-10% of followers as a test

→
2

Engagement Window

Algorithm measures engagement in first 30-60 minutes

→
3

Expansion Decision

Strong engagement = more reach. Weak = content dies.

The Problem at 1 Post Per Week

  • 6+ days of silence between posts
  • Algorithm "forgets" the account
  • Each post starts from scratch—no momentum
  • Followers become less likely to see future posts
Content Strategy

Document, Don't Create

You don't need to become a media company. You just need to share what you're already doing.

"Document, don't create. You don't need to fabricate content—just capture the journey you're already on."

— Gary Vaynerchuk

Content You Already Have

🏭

Behind the Scenes

Show the Adelaide factory floor. The injection moulding process. The quality checks. People love seeing how things are made.

🌊

Customer Stories

Your customers are growing oysters all over the world. Their success stories are your success stories. Feature them.

👥

Meet the Team

Put faces to the brand. The people behind SEAPA—their expertise, their passion. People connect with people, not logos.

📚

Education

Share your knowledge. Oyster farming tips, equipment care, industry insights. Give value and become the trusted authority.

✈️

Global Journey

You have operations worldwide. Show it. The different coastlines, the different farmers, the global SEAPA family.

🎯

Product in Action

Your baskets on actual farms. In the water. Being used. Real results from real customers.

Here's the Thing

You're already doing interesting work every single day. You're just not capturing it. The content is there—we just need to document it and share it with the world.

The Business Case

ROI Justification

Why social media investment makes business sense for B2B companies.

How B2B Buyers Actually Behave

17%

of a buyer's time is spent meeting with potential suppliers. The other 83% is independent research—including social media.

Gartner B2B Buying Research, 2024
92%

of B2B buyers start with a vendor already in mind before beginning formal evaluation.

Forrester, 2024
95%

of your market isn't ready to buy today. They're future buyers—and social visibility is how you stay top of mind.

LinkedIn B2B Institute, 95-5 Rule

The Question You Need to Answer

When an oyster farmer in France, Japan, or the US starts researching equipment options, will SEAPA be visible?

At 4 posts per month, the answer is likely no.

Sample ROI Calculation

Conservative Scenario

If social media generates just 2 additional qualified leads per year:

Additional leads 2
B2B conversion rate 25%
New customers 0.5/year
Est. customer value $50,000+
Annual value $25,000

Moderate Scenario

If social presence generates 6 additional qualified leads per year:

Additional leads 6
B2B conversion rate 25%
New customers 1.5/year
Est. customer value $50,000+
Annual value $75,000

The 95-5 Rule

5%
95%
In-market today Future buyers

Social media isn't primarily about converting today's buyers. It's about being memorable to the 95% who will buy in the future. That requires consistent visibility over time.

The Minimum

Why 15 Posts/Month Is the Floor

Not aggressive—just the baseline for visibility in 2026.

The Math

15 = 3-4 posts per week

This aligns with Buffer's "sweet spot" of 3-5 posts/week for 2x+ growth, Adam Mosseri's minimum recommendation, and Dash Social's "highest engagement" zone.

What 15+ Posts Per Month Enables

Content Variety

Product shots, customer stories, behind-the-scenes, team content, educational posts, global operations—all without repetition.

Algorithm Training

Consistent posting trains the algorithm to show your content to more followers and recommend it to non-followers.

Brand Recall

7+ touchpoints needed before a buyer acts. At 15+ posts/month, you hit 7 touchpoints in 2-3 weeks instead of 2 months.

The Strategic Opportunity

The aquaculture equipment industry is digitally immature. Most competitors are posting infrequently or not at all. At 15+ posts per month, SEAPA would likely be the most visible aquaculture equipment brand on social media globally.

This isn't about keeping up—it's about leading.

Investment Options

Let's Build Something Together

Three options to match where you want to take SEAPA's brand.

Foundation

$ 1,500 /month
12-month partnership

A solid starting point to establish consistent presence and start building momentum.

  • 8 posts per month (2x per week)
  • Instagram focus + LinkedIn
  • Content calendar planning
  • Monthly reporting
  • Community engagement
Let's Chat
Recommended

Growth

$ 2,500 /month
12-month partnership

The sweet spot. Consistent content that builds real momentum and brand recognition.

  • 15 posts per month (3-4x per week)
  • Instagram, LinkedIn + Facebook
  • Strategic content pillars
  • Reels/video content (1-2 per month)
  • Proactive community engagement
  • Monthly strategy calls
  • Detailed analytics & insights
Let's Chat

Leadership

$ 4,000 /month
12-month partnership

For when you're ready to truly own your space and become the go-to brand in aquaculture equipment.

  • 20+ posts per month
  • Full platform coverage
  • Weekly video content
  • Industry partnership outreach
  • Thought leadership content
  • Garry's personal brand support
  • Fortnightly strategy sessions
  • Priority response & support
Let's Chat

A Quick Bit of Context

What's one equipment sale worth? If consistent brand presence leads to even one or two additional sales a year that wouldn't have happened otherwise, this investment pays for itself many times over.

But more importantly—this is about building something that compounds over time. The content we create this year continues to work for SEAPA next year, and the year after that.

Let's Have a Conversation

No pressure. Just a chat about where SEAPA could go with the right content strategy behind it.

What I Believe

Great brands are built through consistent, authentic storytelling. SEAPA has an incredible story—25 years of innovation, global presence, Australian quality. That story deserves to be told.

The oyster farming industry is growing. The question is whether SEAPA will be the brand that comes to mind when farmers think about equipment—or whether that spot goes to someone else.

I'd love to help make sure it's SEAPA.

Ready to Chat?

Joel Spear Fuel My Social
Get in Touch
References

Sources & Citations

All claims in this document are backed by peer-reviewed research and platform data.

1

Buffer Instagram Frequency Study (2026)

Analysis of 2M+ posts from 100K+ accounts on posting frequency and growth correlation.

buffer.com/resources/how-often-to-post-on-instagram/
2

Buffer Consistency Study (2025)

Analysis of 100K+ users showing 5x engagement for consistent posters.

buffer.com/resources/consistent-posting-study/
3

Dash Social Analysis (2025)

1.2M feed posts and 941K Stories analysed for optimal posting frequency.

dashsocial.com/blog/how-often-should-you-post-on-instagram
4

Hootsuite Social Media Trends 2025

Survey of 3,843 marketers recommending 48-72 posts per week across platforms.

hootsuite.com/research/social-trends
5

Sprout Social Content Benchmarks (2025)

3B messages from 1M+ profiles showing average 9.5 posts/day across networks.

sproutsocial.com/insights/social-media-benchmarks-by-industry/
6

Adam Mosseri (Instagram CEO)

Direct recommendation to post more frequently for discovery and growth.

Multiple Instagram Reels, 2024-2025
7

Later Account Analysis (2025)

19M+ posts analysed showing posting patterns by account size.

later.com/blog/how-often-post-to-instagram/
8

Gartner B2B Buying Research (2024)

Buyers spend only 17% of time with vendors, 83% on independent research.

Gartner Research
9

Forrester B2B Buyer Study (2024)

92% of B2B buyers start with a vendor already in mind.

Forrester Research
10

LinkedIn B2B Institute

95-5 Rule and 50/50 Brand/Activation split research.

LinkedIn B2B Institute Research